How I Think The Milwaukee Sleep Ads Should Look....

I'm sure most have now seen the Milwaukee Sleep Ads:

Here's how I think this one should look:

This is what the research shows, why demonise all bed sharing?

and

"You can say that half the deaths occurred while babies slept with their parents. You could also say that half the deaths occurred while babies were alone in their cots, he says, but: "I don't see anybody saying, 'Don't put your baby in a cot.'"

Professor Flemming, Hazardous cosleeping environments and risk factors amenable to change: case-control study of SIDS in south west England BMJ. 2009; 339: b3666.


UPDATE: MAY 2012
Fox News investigate and report re Milwaukee deaths, a MUST watch!